A flexible, innovative and business-oriented environment.

Samsung’s Smart Arena is a multifunctional and technologically advanced space, designed to offer an exclusive experience dedicated to corporate events, meetings, even to a B2B audience.

DBA General Planning has collaborated with Samsung Electronics Italia S.p.A. to transform this space into a place that reflects the brand’s identity, while ensuring maximum versatility and comfort.

Thanks to innovative architectural solutions and the use of sound-absorbing materials, the Smart Arena has unique characteristics and adapts to a variety of configurations thanks to modular spaces and complementary services: meetings with selected customers, conferences with audiences of up to 90 people, exhibition tours that enhance the products. Acoustic curtains and optimized lighting allow the space to be modeled according to needs, to offer maximum freedom of expression and functionality in organizing any type of event.

The project has enhanced existing elements by integrating them with new solutions, with a stage dedicated to the most institutional and speech moments, plus other areas reserved for event support activities with dedicated access. The new Samsung Smart Arena is not just a space, but a meeting point where innovation, technology and versatility meet to offer a unique experience.

ph. credits: Marco Menghi